Ocean City, Maryland Tourism
Integrated Campaign

Ocean City, Maryland is the quintessential, carefree East Coast beach town. This campaign brought the brand and tagline, “Somewhere to Smile About.” to life.

Social Videos
For the evolution of the “Somewhere to Smile About campaign, we created additional social-first, videos from the abundance of footage shot for the broadcast spots. The videos were built with no voice-over, just supers, given the many social platforms are audio-optional.

Photography
A collection of photography from the “Smile” Shoot that embodies the carefree nature of the destination. Clayton Hauck was the photographer—you can see more of his work at claytonhauck.com

Executive Creative Director: Kevin Kriehn
Group Creative Director: Nick Marrazza
Creative Director: Zack Schulze
Copy Writer: Laura Abbott
Art Director: Lauren Wiech, Grant Mortensen

Visit St. Pete-Clearwater 2023-2024

This campaign is inspired by the destination’s abundance of sunshine, with an average of 361 sunny days a year. In fact, St. Pete is nicknamed the “The Sunshine City” and even holds the Guinness World Records title for the most consecutive sunny days. So, every trip to St. Pete/Clearwater is an invitation to soak up every sun-drenched moment. Because here, the sun always shines a little brighter. So, let’s get away. Let’s get together. Let’s make the most of every second. Let’s Shine.

Executive Creative Director: Kevin Kriehn
Group Creative Director: Nick Marrazza
Creative Director: Nicole Irland
Senior Copy Writer: Kia Namin
Art Director: Lauren Wiech, Charity Ekpo

Ocean City, Maryland 2025
Activation

Designed to get travelers prepared for a trip to Ocean City, MD the footprint included:
• A custom key chain making station
• “Find the van” itinerary board game
• Photo opportunities with the Ocean City, MD Van
• Head-to-head skee-ball games

With engaging and personalized touchpoints that were worth the wait, our average dwell time of 5+ minutes beat the industry average of 2 minutes. Our fresh and welcoming approach produced the most successful year yet with 58,000+ event engagements.

In alignment with the 2025 strategy, we met our audience segments at MLB, MiLB games and events across Philadelphia, Baltimore and Washington D.C., spending fourteen days with potential travelers.

The increase in volume of highly trafficked events, resulted in a staggering 4.2+ million event impressions - 38% increase from '24

Moffitt Cancer Center 2023-2026
Integrated Campaign

Moffitt’s urgency to uncover new therapies and save more lives is both daunting and exhilarating. It demands that everyone push harder to accelerate progress for the benefit of patients who don’t have time on their side. But it also energizes us to change the future and put cancer on the run. That feeling of anticipation – that excitement of “we can’t wait” – is what inspires us to push past the barriers and move us closer to the day that we finally eradicate cancer.

Group Creative Director: Clay Coleman
Art Director: Lauren Wiech
Copywriter: Mike Holicek
ECD: Kevin Kriehn
Director: Sheldon Candis
Editor: Matt Tarr
Photographer: Herman Asph

Ocean City, Maryland Toursim
Integrated Campaign

A smile can come from anywhere. It can be something simple or something surprising. Or both. And revealing the action that caused the reaction, that brought the joy, in the first place can be both simple and surprising. And in Ocean City there are situations that lead to big smiles.

Executive Creative Director: Kevin Kriehn
Creative Director: Zack Schulze, Nick Marrazza
Copy Writer: Laura Abbott
Art Director: Lauren Wiech, Grant Mortenson
Photographer: Tom Kubik
Producer: Maureen Connolly

Visit St. Pete Clearwater

This campaign uses fresh, vibrant washes of color to convey a sense of ever-changing moods. Layouts will feel collage-like, a mood board of patterned backgrounds placed against cut-out images, icons and playfully framed shots of people enjoying the diverse range of SPC experiences.

Like the destination itself, each arrangement feels spontaneous, varied and free, bringing the visitor’s trip to life with every campaign execution. No two will look alike because everyone envisions their trip to St. Pete-Clearwater differently.

Wyoming Office of Toursim

Much like Modern Explorers, this concept celebrates the spirits that make Wyoming what it is. Now, however, we branch out to include creatures, experiences, and people. A majestic wild stallion rearing on its hind legs— this animal is a keeper of the West. A rancher is a keeper of the West. A tradition like trail riding is a keeper of the West. These elements protect and promote what is special about this land, while also calling adventurers to make their way here. These keepers are more than symbols; they are real, tangible, and raw, just like Wyoming. 

Art Director: Lauren Wiech
Senior Copywriter: Beth Schulze

SERVE
Milwaukee Diaper Mission

The Serve team at BVK was tasked to support Milwaukee Diaper Mission’s growth with a rebrand, to increase awareness for their diaper and period product programs.

By leveraging individual yet cohesive brand marks for Milwaukee Diaper Mission and its period poverty initiative – this logo system could maintain the existing equity of MDM and its Milwaukee roots.

Tourism: Visit St. Pete-Clearwater

It’s a well-known fact that St. Pete-Clearwater is home to America’s Best Beaches, which is why so many people travel here each year. But this destination offers so much more. A beach vacation doesn’t end when you step off the sand—that’s just the beginning. What keeps travelers coming back again and again are the off-the-beach offerings: the tucked-away tiki bars, museums and galleries, delicious cuisine, stunning sunsets, vibrant nightlife, breweries, and more. This campaign positions St. Pete-Clearwater not only as America’s Best Beaches but also as America’s Best Beyond-the-Beaches.

Art Director: Lauren Wiech
Senior Copywriter: Beth Schulze

Tourism: Visit St. Pete-Clearwater

The rich reds, vibrant golds and brilliant oranges of changing leaves are a beautiful balm for shorter, colder days. But their beauty can feel so short lived. So let’s invite travelers to experience the vibrant fall colors in St. Pete/Clearwater. The dazzling emerald green of the Gulf. The welcoming, sugar-white sand of our 35 miles of beaches. The kaleidoscopic colors of the Chihuly Collection, our street murals, and so many other artful gems. It’s an enveloping vibrancy that truly can’t be found anywhere else. So let’s all take a cue from the radiant colors and experiences in St. Pete/Clearwater this fall, and Let’s Shine.

Senior Copy Writer: Kia Namin
Art Director: Lauren Wiech

Carbliss

Carbliss is a vodka based cocktail with premium flavor. We’ve created an identity around their existing logo that calls for an effortlissly good time. From campaigns and photoshoots to social media and point of sale, the team and I at Pellizzi have transformed what Carbliss is now. Remember Liss is More.

For the summer of 2022, we launched their Game Days & Game Nights campaign. Filled with giveaways surrounding games to play year round, winners were given product and branded Carbliss merch.

Higher Education: Indiana University

Step Up.
Behind us is everything we’ve known. And everything we’ve achieved. But you don’t make 200 years of breakthroughs by standing still. Or resting on your laurels. So at Indiana University, we know we have only one option: To step up, and welcome the unknown. Because some are too timid to reach toward it. Too timid to try. To fail. To keep going despite the effort. Here, we march forward—fearlessly. Because the next life-saving medical procedure, the most powerful development in neutron instrumentation, and the largest victory, will never be found behind us. So we step up.

Art Director: Lauren Wiech
Senior Copywriter: Kia Namin

Healthcare: Standard Process

Standard Process is an organic farm providing nutrient-dense supplements and education to healthcare professionals for their patients. They touch on every step on the process - from organic farming, sustainability, manufacturing, and philosophy.

I have worked on many projects including brand standards and setting the tone for their brand, digital and print materials, email and e-commerce website design and other various projects.

While working for Untitled Creative Studios, I was able to help with the rebranding of Wisconsin’s Tour of America’s Dairyland. I began with research and concept sketches inspired by vintage bike badges, old-time Wisconsin milk bottle caps, and modern looks - brands like Rapha, snowboard competitions, and alike.

These are sketches and digital concepts made by me and also in collaboration of my advisors at Untitled. I wasn’t able to keep working on the finished logo because my internship ended, but I’ve included final images of the brand from their official website.