Ocean City, Maryland 2025
Activation
Designed to get travelers prepared for a trip to Ocean City, MD the footprint included:
• A custom key chain making station
• “Find the van” itinerary board game
• Photo opportunities with the Ocean City, MD Van
• Head-to-head skee-ball games
With engaging and personalized touchpoints that were worth the wait, our average dwell time of 5+ minutes beat the industry average of 2 minutes. Our fresh and welcoming approach produced the most successful year yet with 58,000+ event engagements.
In alignment with the 2025 strategy, we met our audience segments at MLB, MiLB games and events across Philadelphia, Baltimore and Washington D.C., spending fourteen days with potential travelers.
The increase in volume of highly trafficked events, resulted in a staggering 4.2+ million event impressions - 38% increase from '24