Enjoy Illinois
Integrated Campaign
When did meeting in the middle start to mean compromise? Start to mean giving up exactly what you want? After all, the best bits of anything are always right in the middle of everything. The middle of a cinnamon roll. The middle of a sun-soaked summer. The middle of your favorite movie. It’s all just better in the middle, especially in Illinois—where outdoor adventure, small town charm and Windy City wonder meet. So, when you want to get away and get it all, meet in the middle. Right in the Middle of Everything.
Executive Creative Director: Kevin Kriehn
Creative Director: Zack Schulze
Copy Writer: Kia Namin
Art Director: Lauren Wiech