Wyoming Office of Toursim
Much like Modern Explorers, this concept celebrates the spirits that make Wyoming what it is. Now, however, we branch out to include creatures, experiences, and people. A majestic wild stallion rearing on its hind legs— this animal is a keeper of the West. A rancher is a keeper of the West. A tradition like trail riding is a keeper of the West. These elements protect and promote what is special about this land, while also calling adventurers to make their way here. These keepers are more than symbols; they are real, tangible, and raw, just like Wyoming.
Art Director: Lauren Wiech
Senior Copywriter: Beth Schulze