Ocean City, Maryland Tourism
Integrated Campaign
Ocean City, Maryland is the quintessential, carefree East Coast beach town. This campaign brought the brand and tagline, “Somewhere to Smile About.” to life.
Social Videos
For the evolution of the “Somewhere to Smile About campaign, we created additional social-first, videos from the abundance of footage shot for the broadcast spots. The videos were built with no voice-over, just supers, given the many social platforms are audio-optional.
Photography
A collection of photography from the “Smile” Shoot that embodies the carefree nature of the destination. Clayton Hauck was the photographer—you can see more of his work at claytonhauck.com
Executive Creative Director: Kevin Kriehn
Group Creative Director: Nick Marrazza
Creative Director: Zack Schulze
Copy Writer: Laura Abbott
Art Director: Lauren Wiech, Grant Mortensen