Tourism: Ocean City, Maryland

A smile can come from anywhere. It can be something simple or something surprising. Or both. And revealing the action that caused the reaction, that brought the joy, in the first place can be both simple and surprising. And in Ocean City there are situations that lead to big smiles.

Creative Director: Zack Schulze, Nick Marrazza
Copy Writer: Kia Niamen, Laura Abbott
Art Director: Lauren Wiech, Grant Mortenson
Photographer: Tom Kubik
Producer: Maureen Connolly

Tourism: Visit St. Pete-Clearwater

This campaign is inspired by the destination’s abundance of sunshine, with an average of 361 sunny days a year. In fact, St. Pete is nicknamed the “The Sunshine City” and even holds the Guinness World Records title for the most consecutive sunny days. So, every trip to St. Pete/Clearwater is an invitation to soak up every sun-drenched moment. Because here, the sun always shines a little brighter. So, let’s get away. Let’s get together. Let’s make the most of every second. Let’s Shine.

Executive Creative Director: Kevin Kriehn
Group Creative Director: Nick Marrazza
Creative Director: Nicole Irland
Senior Copy Writer: Kia Niamen
Art Director: Lauren Wiech, Charity Ekpo

Healthcare: Moffitt Cancer Center

Moffitt’s urgency to uncover new therapies and save more lives is both daunting and exhilarating. It demands that everyone push harder to accelerate progress for the benefit of patients who don’t have time on their side. But it also energizes us to change the future and put cancer on the run. That feeling of anticipation – that excitement of “we can’t wait” – is what inspires us to push past the barriers and move us closer to the day that we finally eradicate cancer.

GCD: Clay Coleman
AD: Lauren Wiech
Copywriter: Mike Holicek
ECD: Kevin Kriehn
Director: Sheldon Candis
Editor: Matt Tarr
Photographer: Herman Asph

Tourism: Wyoming Office of Toursim

Much like Modern Explorers, this concept celebrates the spirits that make Wyoming what it is. Now, however, we branch out to include creatures, experiences, and people. A majestic wild stallion rearing on its hind legs— this animal is a keeper of the West. A rancher is a keeper of the West. A tradition like trail riding is a keeper of the West. These elements protect and promote what is special about this land, while also calling adventurers to make their way here. These keepers are more than symbols; they are real, tangible, and raw, just like Wyoming. 

Art Director: Lauren Wiech
Senior Copywriter: Beth Schulze

Serve Project: Milwaukee Diaper Mission

The Serve team at BVK was tasked to support Milwaukee Diaper Mission’s growth with a rebrand, to increase awareness for their diaper and period product programs.

By leveraging individual yet cohesive brand marks for Milwaukee Diaper Mission and its period poverty initiative – this logo system could maintain the existing equity of MDM and its Milwaukee roots.

Tourism: Visit St. Pete-Clearwater

It’s a well-known fact that St. Pete-Clearwater is home to America’s Best Beaches, which is why so many people travel here each year. But this destination offers so much more. A beach vacation doesn’t end when you step off the sand—that’s just the beginning. What keeps travelers coming back again and again are the off-the-beach offerings: the tucked-away tiki bars, museums and galleries, delicious cuisine, stunning sunsets, vibrant nightlife, breweries, and more. This campaign positions St. Pete-Clearwater not only as America’s Best Beaches but also as America’s Best Beyond-the-Beaches.

Art Director: Lauren Wiech
Senior Copywriter: Beth Schulze

Tourism: Visit St. Pete-Clearwater

The rich reds, vibrant golds and brilliant oranges of changing leaves are a beautiful balm for shorter, colder days. But their beauty can feel so short lived. So let’s invite travelers to experience the vibrant fall colors in St. Pete/Clearwater. The dazzling emerald green of the Gulf. The welcoming, sugar-white sand of our 35 miles of beaches. The kaleidoscopic colors of the Chihuly Collection, our street murals, and so many other artful gems. It’s an enveloping vibrancy that truly can’t be found anywhere else. So let’s all take a cue from the radiant colors and experiences in St. Pete/Clearwater this fall, and Let’s Shine.

Senior Copy Writer: Kia Niamen
Art Director: Lauren Wiech

Beverage: Carbliss

Carbliss is a vodka based cocktail with premium flavor. We’ve created an identity around their existing logo that calls for an effortlissly good time. From campaigns and photoshoots to social media and point of sale, the team and I at Pellizzi have transformed what Carbliss is now. Remember Liss is More.

For the summer of 2022, we launched their Game Days & Game Nights campaign. Filled with giveaways surrounding games to play year round, winners were given product and branded Carbliss merch.

Higher Education: Indiana University

Step Up.
Behind us is everything we’ve known. And everything we’ve achieved. But you don’t make 200 years of breakthroughs by standing still. Or resting on your laurels. So at Indiana University, we know we have only one option: To step up, and welcome the unknown. Because some are too timid to reach toward it. Too timid to try. To fail. To keep going despite the effort. Here, we march forward—fearlessly. Because the next life-saving medical procedure, the most powerful development in neutron instrumentation, and the largest victory, will never be found behind us. So we step up.

Art Director: Lauren Wiech
Senior Copywriter: Kia Niamin

Healthcare: Standard Process

Standard Process is an organic farm providing nutrient-dense supplements and education to healthcare professionals for their patients. They touch on every step on the process - from organic farming, sustainability, manufacturing, and philosophy.

I have worked on many projects including brand standards and setting the tone for their brand, digital and print materials, email and e-commerce website design and other various projects.

Campaign Concept for Visit RenoTahoe:

A Little Out There
RenoTahoe isn’t like most destinations. Things are just different here. Unpretentious, uncomplicated, unconventional, and if we’re being honest, a little odd. In the best possible way. It welcomes those with and adventurous spirit. It invites those who appreciate the unexpected blend of grit and glitz in equal measure. So, get a little off the beaten path and get a little out there in RenoTahoe.

Copywriter: Nick Marrazza

While working for Untitled Creative Studios, I was able to help with the rebranding of Wisconsin’s Tour of America’s Dairyland. I began with research and concept sketches inspired by vintage bike badges, old-time Wisconsin milk bottle caps, and modern looks - brands like Rapha, snowboard competitions, and alike.

These are sketches and digital concepts made by me and also in collaboration of my advisors at Untitled. I wasn’t able to keep working on the finished logo because my internship ended, but I’ve included final images of the brand from their official website.

Poshabodes, a local women-owned business that specializes in luxury vacation rental management, approached Monarch Creative for a full brand design. Here are designs I contributed towards the client’s final decisions.

The Pencil Plan: Tools for Growth. 

Writing is one of the most essential developments that we can learn. This project is to provide that tool and more. Education is vital, and starts with early development. By providing school supplies to students, they are able to expand their knowledge in and out of school. 

The logo represents The Pencil Plan in two ways. A pencil is the first to see, but it also is a paper airplane. The airplane illustrates the international cause and embodies the youth that the organization serves.