Tourism: Visit St. Pete-Clearwater
This campaign is inspired by the destination’s abundance of sunshine, with an average of 361 sunny days a year. In fact, St. Pete is nicknamed the “The Sunshine City” and even holds the Guinness World Records title for the most consecutive sunny days. So, every trip to St. Pete/Clearwater is an invitation to soak up every sun-drenched moment. Because here, the sun always shines a little brighter. So, let’s get away. Let’s get together. Let’s make the most of every second. Let’s Shine.
Executive Creative Director: Kevin Kriehn
Group Creative Director: Nick Marrazza
Creative Director: Nicole Irland
Senior Copy Writer: Kia Niamen
Art Director: Lauren Wiech, Charity Ekpo