This campaign uses fresh, vibrant washes of color to convey a sense of ever-changing moods. Layouts will feel collage-like, a mood board of patterned backgrounds placed against cut-out images, icons and playfully framed shots of people enjoying the diverse range of SPC experiences.
Like the destination itself, each arrangement feels spontaneous, varied and free, bringing the visitor’s trip to life with every campaign execution. No two will look alike because everyone envisions their trip to St. Pete-Clearwater differently.