Tourism: Visit St. Pete-Clearwater
It’s a well-known fact that St. Pete-Clearwater is home to America’s Best Beaches, which is why so many people travel here each year. But this destination offers so much more. A beach vacation doesn’t end when you step off the sand—that’s just the beginning. What keeps travelers coming back again and again are the off-the-beach offerings: the tucked-away tiki bars, museums and galleries, delicious cuisine, stunning sunsets, vibrant nightlife, breweries, and more. This campaign positions St. Pete-Clearwater not only as America’s Best Beaches but also as America’s Best Beyond-the-Beaches.
Art Director: Lauren Wiech
Senior Copywriter: Beth Schulze