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Lauren Wiech
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Ampersand Campaign

Visit St. Pete Clearwater 2025
Integrated Campaign

As home to America’s Favorite Beaches, St. Pete-Clearwater boasts thirty-five miles of sugar-white sand with tranquil emerald, green gulf waters. Most destinations, were they so blessed, would likely talk about nothing else. St. Pete-Clearwater is not most destinations. It is far more.

It is local fish shacks & world-class restaurants.
It’s 500 murals & unparalleled museums.
Legendary hotels & laid-back resorts.
200 mph Indy Car racing & serene nature preserves.
Idyllic days & electric nights.

Here, the contrasts never end, but they all complement each other beautifully. In St. Pete-Clearwater find just what you’re looking for & then some.

Executive Creative Director: Kevin Kriehn
Creative Director: Clay Coleman
Copy Writer: Laura Abbott
Art Director: Lauren Wiech, Charity Ekpo

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Lauren Wiech Design 2026